The bird has returned to the nest as UK-based FishingMatters acquires Partridge of Redditch from Mustad.
Partridge of Redditch has been under the wing of Mustad, Norway, for the past thirteen years, but this week returned to British hands.
Partridge has 130 years of heritage and can be credited with the invention of modern fly hook manufacture. Wet and dry fly classics are the benchmark hook for fly dressing and Partridge produce the preeminent salmon hook. Sadly in recent years the UK market has been starved of stock with the result that many retailers have sought other brands looking for better stock support - this situation will of course change, with the UK becoming the new distribution centre for Partridge products once again. Fishing Matters has a proven track record of supporting the trade and takes pride in offering a high level of customer service and product compliance.
The international market remains very important to Partridge as do their retailers and distributors so the Fishing Matters team will be working through the markets in the coming months to review the business to better understand their different needs and prepare for future development of both products and business.
Fishing Matters’ spokesman Mark Hamnett explained that the Partridge business fits strategically with their existing portfolio of VARIVAS and OWNER as there is little or no duplication of products, enabling them to offer a comprehensive range to UK Game, Carp, Predator and Saltwater anglers alike. “We are arranging for the transfer of stock form Gjøvik, so that UK retailers will be able to get product into their shops in time for the new fly tying season. We have already started to contact existing Partridge stockists and international distributors to ensure that we maintain the continuity of delivers to the trade so that no one loses out in the transition period.”
For further information please contact
Mark Hamnett
+44 1963 220164
+44 7917 543392
[…] one of the oldest established fish hook brands, has been sold by O. Mustad & Son to UK company Fishing Matters. After negotiations dating back to May this year, Fishing Matters owner Mark Hamnett confirmed to […]
dear sir or madam my son purchesed a partridge 10 ft spinning rod about 2 year ago it was one of 3 purchesed the others ithink were 9ft 11ft the problem was no reel would fit them when clearing out his tackle he gave me the rod igot a tackle dealer to change reel seat cost 30euro enq about other rods they were dumped i seen one for sale on ebay and told seller who should i contact about this rod model 1650 504 thankingyou