Stock arriving this week includes;

Carp Hooks - C-1, C-2BL, C-3, C-3BL, C4, C-5, C5X, C-6BL, C-7, C-7BL, C-8

Salmon Doubles and Trebles - STD-31BC, STD-36BC, STN-36BC

Trebles - ST-36BC, ST-36R, ST-56BC, ST-66TN

Single hooks - Mutu, SSW, Gorilla, AKI, Flyliner, EBI

Cultiva Lures - Tango Dancer, Zip N Ziggy, Gobo Popper, Rip N Minnow, Savoy Minnow, Savoy Shad, Savoy Vibe

Braid Scissors, split rings, swivels, Ultrahead Jigging hooks

Q:  Will you be stopping any hook patterns?  We heard that SALAR doubles will be discontinued

A:  We are not going to change anything and we will certainly continue SALAR hooks, they are a top seller.  Infact I would go further and say that we have already added new sizes of a few hooks CS14/2 doubles is now available in 13 and 14’s and X2 trebles are now available in 14, 16, 18 and 20’s in black, silver and gold

Q:  Why have you stopped producing the SHR pattern?

A:  The CZ and SHR patterns are identical but were in different sizes.  We have decided to bring the range together under CZ pattern and extend the range - they are now available in 6, 8, 10, 12, 14, 16, 18 and 20’s

Q:  Is it true that there will be a new Klinkhamer pattern available in 2009

A:  Yes, all sizes are now available in gold (some folks are asking for silver too)

Q:  What is the sink rate of the XL low sinking jerk baits?

A:  5 inches per second

Q:  How do XL jerk baits swim?

A:  Here is a really neat YouTube video for you to see their action
http://www.youtube.com/watch?v=tOOWXI28xxY

Let us know if you need any other details about our products ……..

Partridge of Redditch has been under the wing of Mustad, Norway, for the past thirteen years,  but this week returned to British hands.

Partridge has 130 years of heritage and can be credited with the invention of modern fly hook manufacture. Wet and dry fly classics are the benchmark hook for fly dressing and Partridge produce the preeminent salmon hook. Sadly in recent years the UK market has been starved of stock with the result that many retailers have sought other brands looking for better stock support - this situation will of course change, with the UK becoming the new distribution centre for Partridge products once again. Fishing Matters has a proven track record of supporting the trade and takes pride in offering a high level of customer service and product compliance.

The international market remains very important to Partridge as do their retailers and distributors so the Fishing Matters team will be working through the markets in the coming months to review the business to better understand their different needs and prepare for future development of both products and business.

Fishing Matters’ spokesman Mark Hamnett explained that the Partridge business fits strategically with their existing portfolio of VARIVAS and  OWNER as there is little or no duplication of products, enabling them to offer a comprehensive range to UK Game, Carp, Predator and Saltwater anglers alike. “We are arranging for the transfer of stock form Gjøvik, so that UK retailers will be able to get product into their shops in time for the new fly tying season. We have already started to contact existing Partridge stockists and international distributors to ensure that we maintain the continuity of delivers to the trade so that no one loses out in the transition period.”

For further information please contact

Mark Hamnett

+44 1963 220164

+44 7917 543392

mark@fishingmatters.biz

You can buy them on line at Lakeland Flytying (www.lakelandflytying.com) or Fly Fishing Tackle (www.fly-fishing-tackle.co.uk)

Watch out for us at the BFFI 2009 show at Trentham Gardens where we will be showing the new 10ft Tactical Rods in 3 and 6 weight!!

Firstly they are  specifically designed for fly-fishing at close quarters (unlike many of our competitors who believe that competition casting is the future of fly fishing!!), so are brilliant where the surroundings make a long back cast difficult.  With a shorter head our lines need less distance to load the line so that close in presentation is easy - just remember that most fish not hooked at the end of a 40 yard cast!

Double Tapers are a must where the ultimate presentation is sought, here we offer a 22 yard line in 2 and 3 weight as well as 4 / 5 / 6 / 7 and 8 weight. Its worth mentioning that the taper for the two and three weights are quite different the classic line weights of four to eight, this is because such rods are usually shorter so need a sweet-spot that is closer to the front end.
Weight Forward lines are really useful in a breeze and where effortless and accurate casts are required over a longer distance.  Our weight-forwards feature the Wind Block Taper which has been developed so as not to overload the blank but to still achieve the distance
All of our lines feature the renowned AIRS Hollow Nylon Single Monofilament Core, making VARIVAS lines 20% more buoyant than other floating lines and because of VARIVAS technology have virtually no memory and have Double-Flex Hard Coating greatly improves buoyancy, durability, suppleness and slickness so that the line will whistle through the rings with the greatest of ease. All lines are avalable in both Sand and Orange

Look out for XL Limited Edition Jerk Baits (100g Shallow and Slow Sinking) we shall be selling them for one day only at the PAC Conference, Stoneleigh Park on 26 September 2009